Body Shots.

That's what the name of a friend's business is. She -- Jeena -- teaches zumba, aerobics, aqua and gym exercises to Kuwaiti ladies and children. She -- married with two kids -- owns a gym in Pasay City (by the same name I think) and since two years have been in Kuwait being a 'wellness instructor'.

I mentioned to her the kinkiness of the word especially among singles during drinking sessions. She's unperturbed.

For days, she implored me to design for her, first, a calling card which gave birth to a logo which gave birth to a website, proforma for invoices, letterhead, contract documents, etc. In other words, she wanted me to create a corporate brand for her business. And what do I know about creating a corporate brand? Nada. But as I usually say to others, there's always a first time for everything.

And because she constantly invites us to a sumptous breakfast every Friday morning when it's a major major effort (for me) to rise up and cook because it's a weekend (and who rises to cook for one's self on a weekend?!), I decided to help her.

(The major reason I helped her is because she seemed genuine in her being a wellness instructor. She's also kind and buys me my week supply of carrot juice. Workwise, she knows what she's doing and she never hanky-pankies with her clients. She's credible because she's been in the business for half of her life and her family in the Philippines is also in similar business. I also like to imbibe her business acumen -- and, most importantly, make my waistline as small as her's: 26!).

These are what I scribbled in my note pad for a week.





And these are what I came up with -- five that Jeena chose from.



If you're Jeena, which would you prefer as your business logo?